Cycle lab Active is a community of like-minded cycling enthusiasts that strive to create positive relationships amongst cyclists of all ages and from all walks of life. Our mission is to make friends and change their lives by inspiring them to cycle more often with greater enjoyment. We welcome beginners and seasoned competitors alike and our love for road riding and mountain biking is only equal to the joy and freedom riding brings.

Cycle Lab is first and foremost a retail business with four megastores and an online. We pride ourselves on offering a number of USPs that set us apart from other cycle retailers. Cycle Lab Active is Cycle Lab’s riding solution for those that shop with us. Because buying a bicycle doesn’t make you a cyclist, riding it regularly does…

Some need encouragement to ride, others don’t. Some need a safe environment to ride. Actually, in South Africa, we all need this… Introducing Cycle Lab Active, a place where we can all ride with confidence and consistency. A place we can meet others that share our passion. A place that we can ride with a high level of safety.

But Cycle Lab Active isn’t only about riding. There are benefits and rewards too. We have developed a solid list of benefits and will build on these in future. And we’re working on a rewards programme that will add even more value to Cycle Lab Active subscribers

Subscribers? Yes, just as you do with a gym contract or a cell phone contract, you invest in a subscription to Cycle Lab Active. This is a monthly fee (with an initiation fee for the first month) that ensures that we can deliver what we promise, including:

Cycle Lab Active Benefits:


  • All Cycle Lab Active communication: E-mail newsletter, social media, SMS notifications
  • Weekly marshal-led rides (road and MTB)
  • Arranged group-riding trip invitations
  • Local outride invitations
  • Workshop talk invitations
  • Industry expert talk invitations
  • Partly subsidised hospitality at 947 Cycle Challenge and Cape Town Cycle Tour
  • 25% Discounted ICE ID bracelet
All new Cycle Lab Active members will receive the following items upon sign up:


(Value R1360)

  • High quality Ciovita-made Cycle Lab Active cycling jersey x 1
  • Cycle Lab socks x 1 pair
  • Cycle Lab snood x 1
  • ICE ID all-weather wrist bracelet (unique colour confirms subscriber status)